Monday, June 7, 2010

Advertisers, for now, willing to pay up to 5x more for spots on publishers' iPad apps

Advertisers are apparently willing to pay up to five times as much to buy ad slots on publishers' iPad applications as they are for regular website advertising, according to an AP story. This doesn't mean Apple's tablet computer will live up to its hype as a potential lifeline for the media industry. Online ads still generate a small fraction of news companies' advertising revenue, and it's an

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