Tuesday, April 14, 2009

A major shift underway in attitudes about magazine pricing and value

Some magazines are realizing that they have consistently undervalued their products, to the point where readers could be forgiven for being confused about the value proposition. In another context, I have said how bizarre it is to price a magazine for less than it costs to buy a high-end greeting card.It has made less and less sense to give the whip hand to advertising revenue. A recent article

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