Statements about online Canadians' magazine reading habits questioned by PMB

The executive vice-president of the Print Measurement Bureau has questioned the accuracy of results of a recently published Inter@ctive Reid survey that said 40% of online Canadians don't read magazines. After being asked about the result by Magazines Canada, Hastings Withers wrote a letter to the editor of Media in Canada, which published the story based on the study. He said the results