The new RD way: Reinventing the magazine model

New publishing models, or rather variations on publishing models, are being sought by magazine publishers everywhere.Samir Husni, the magazine consultant and commentator is one of those who say that readership-driven models are the only way forward for the business and he illustrates this in a current interview with Alyce Alston of Reader's Digest as it launches three new magazines in the U.S.