Best of B.C. newsstand promotion increased sales seven times

Single copy sales of participating British Columbia magazines increased by 13.9% during a special 6-month promotion organized by the Periodical Marketers of Canada in cooperation with the British Association of Magazine Publishers (BCAMP). (During the same period, magazine newsstand sales in BC generally went up 2.1%). About 30 magazines and 2,600 retailers participated.The pilot project was