Why are magazines such liars? Because it works

Readers, such as the ones who routinely mail back business reply cards and postage paid forms blank to "get even", often wonder why magazines insist on sending them. And the answer is invariably that blow-in cards and direct mail work, that's why.In a post on his blog, Wired magazine editor-in-chief Chris Anderson asks the question why magazine circulation departments are such liars. I love