Immediacy online, depth in print: the inevitable future of b-to-b publishing

The power of web publishing is inexorably moving strong business to business print brands to reduce their print frequency and making up the difference with beefed-up news and opinion online. In magazine-related circles in Canada, Marketing did just this and so did the magazine industry trade magazine Masthead. Now, Adweek magazine in the U.S. has announced that it is reducing its weekly to 36