Verified? Will advertisers say "So what?"

For years, the almighty nature of "paid" circulation, particularly among major U.S. magazines was somewhat inflated by things that counted as paid, but weren't; things like "public place copies" which were neither sponsored nor paid, but found in doctor's offices and places like that. Well, last year, the Audit Bureau of Circulations decreed it would no longer allow such copies to be called "paid