Blow-in cards take a holiday at Hearst

Philips Electronics is paying Hearst Magazines $2 million to eliminate blow-in cards from the September issues of four of its titles -- Redbook, O At Home, Weekend and House Beautiful. Read more about it in this Wall Street Journal article. Each magazine will instead run a two-page Philips ad with the line "Simplicity is not having subscription cards fall out of your magazine."The ads are the