Wednesday, December 15, 2010

Rogers makes it easy for its magazines to be purchased with gift cards

The consumer hunger for e-gift cards has caused Rogers Publishing to launch a program for its magazines that sells whatever number of issues fit within $25 or $50 gift amounts. According to a story in Masthead subscription details and bundles of magazines were modified to fit into the standard card amounts, including taxes.“We have seen the statistics that over 50% of shoppers will buy at least

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