Thursday, April 29, 2010

Taking the gloves off in the outdoor magazine publishing sector

Circulators generally take the high road in their  promotion and emphasize their magazine's strengths and reader benefits rather than knocking the competition. But apparently, the gloves are off in the "hook & bullet" sector, judging by a recent subscription pitch from Ontario Out of Doors magazine (published by the Ontario Federation of Anglers and Hunters). Clearly referring to the recent

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