Ad model turns on its head as consumers decide what they want from advertisers

This month's issue of the Globe and Mail's  Report on Business magazine, out today, has a worthwhile story about advertising, called How Google Will Ruin Everything By Omar El Akkad. It explores what we can learn about the future of traditional advertising (basically, it has no future) in a world of search.Advertising is one of the few industries where it’s virtually impossible to know if money