Thursday, April 8, 2010

Print in U.S. b2b publications expected to fall below 50% of revenue in 2010

Research undertaken for Folio: magazine into the expectations of business-to-business CEOs in the U.S. has found that, for the first time ever the share of b2b revenue from print is expected to be less than 50% in 2010.Print advertising (47.5%)
E-media (16.6%)
Events (10.6%)
Custom publishing (8.8%)
Paid subscriptions (6.9%)
Data information sales (2.6%)
Other (7%)
E-media is is expected to be up

No comments:

Post a Comment