Consumer Reports tries to follow its own advice and save money

Even magazines that are not dependent on 60% or more of their revenue from advertising are feeling the pinch of recession. Case in point is Consumer Reports magazine, which on principle accepts no ads at all and is negotiating with its unionized employees to cut $1.8 million from its budget, by which means it hopes to avoid layoffs. 300 of its 600 employees are members of The Newspaper