Wednesday, September 17, 2008

Newspaper readership is holding up, says NADbank study

Just released data from the Newspaper Audience Databank (NADbank) for selected markets shows that newspaper readership remains strong, with over 75% of the population reading a daily each week.This is particularly true in the most competitive markets in Toronto, Ottawa-Gatineau, Montréal, Calgary, Edmonton and Vancouver, according to a story in Media in Canada. Ottawa-Gatineau led the pack with

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