Circ audit firm CCAB/BPA offers member magazines web traffic measurement at no extra cost

The circulation audit firm CCAB/BPA Worldwide has struck a deal with Nielsen Online to bundle website traffic measurement for magazine audits without increasing existing dues and fees. According to a release from BPA (whose Canadian arm is still often known as the Canadian Circulation Audit Bureau or CCAB), there will be "near real time" online auditing of web activity using a new tag-enabled