Tuesday, September 16, 2008

Knock-on impact of financial crisis may be felt longer term in advertising

The current turmoil in the financial sector, in the U.S. and in Canada, has spawned uncertainty in other sectors. According to a story in Advertising Age, the immediate short term effect on magazines won't necessarily be dramatic, but in the longer term there may be some repercussions from battered consumer confidence."We knew over a year ago that the credit crisis was going to have an impact on

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