Rogers mag content on mobiles running 10,000 dowloads a month

Downloadable magazine content that is sent out to web-enabled mobile phones tends to be read as soon as it arrives, according to recent experience of Rogers Publishing (according to a post in Mobile Marketer). As a result, says Gaurav Jain, vice president of business development at Polar Mobile in Toronto, information is pushed out more often, but in smaller chunks. .Jain said that the experience