Friday, August 15, 2008

RD Canadian Best Health launch encourages launch of U.S. version, Best You

After a successful "out of town tryout", Reader's Digest intends to launch Best You, a health title in the U.S. in January, according to an item in MediaDaily News. It's modelled on Best Health, launched in March by Reader's Digest Magazine Canada with 100,000 circulation.On February 24, RD also plans to launch Fresh Home, a do-it-yourself title targetted at young, married adults.Both will

No comments:

Post a Comment