Monday, August 11, 2008

NYT mag sells cover wrap for first time

The New York Times Magazine has for the first time sold a cover wrap. Its August 10 issue comes with a half over-cover purchased by U.S. Trust, the Bank of America private wealth management arm. The decision is evidence of the increasing pressure on magazines generally to entertain arrangements with advertisers that might not have been considered before. A story in Folio: said: The New York

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