Tuesday, March 13, 2007

Redisigns aren't a panacea

Major magazine makeovers don't make as big a difference as their publishers may think, according to a story in MediaDaily News.Writer Eric Sass, whose hook is the forthcoming March 26 launch of the revamped Time magazine, looks at the past five years of visual or structural renovations at major titles and says that the results are "minimal, at best", at least in terms of success in the

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