Tuesday, March 27, 2007

Driven magazine expands

Driven magazine seems quite focussed on occupying the gap in the men's market left by Toro magazine. Within a month of the latter's demise, the magazine' editor, Michael LaFave, says it has expanded its circulation by 50%, including going controlled to more Globe and Mail customers (Toro, too, was carried by the Globe) and through Air Canada Maple Leaf lounges. In both instances, it moves into

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