Sunday, March 11, 2007

Desi Life launched to ride Toronto's south Asian boom

The Toronto Star, which has had a spotty record when it comes to success in magazine publishing, has just announced the launch of a new title aimed at the south Asian community in the Greater Toronto area. It's called Desi Life, (pron. They-see). Shown at right is a partial view of the first cover, out in April.According to the Star's release, the term 'desi' often refers to the South Asian

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