Monday, August 14, 2006

Would your readers rather save money than time?

Since many magazines rely on a) advertising and b) female readers, it is best to keep an eye on what they think. Women shoppers in the U.S. rely mostly on friends and family (45 percent) as trusted sources to avoid buyer's remorse. The least trusted sources of shopping advice were sales people (39 percent) and advertising (31%). This, according to a national survey carried out by the Consumer

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