New sector, or same old stuff, with a spin?

Is it hype, or has a British publisher identified a new or untapped sector? And will publishers on this side of the pond imitate it?Magazine publishers are always saying that they are innovators, but somehow following a pack mentality. Hence, the imitative (and unsuccessful) launch of the Weekly Scoop, trying to out-celeb the American competitors. Or Rogers's intended launch of Hello!, producing