The short, unhappy life of a shopping mag

In the last 18 months, any magazine publishing company that didn't somehow get on the shopping magazine bandwagon was so yesterday. Not at easy as it looks, apparently, as Hearst announced on Friday that it was closing Shop Etc. The deed was done, according to website Jossip.com, because advertisers just weren't that impressed.SHOP Etc.'s staffers learned of their demise in the most Hollywood of