Friday, March 10, 2006

Fortune and fruity frogs

One of, if not THE, granddaddies of American magazines, Fortune, has hired maverick branding experts Strawberry Frog to give the magazine's image a tuneup, according to a story in Media Daily News. The magazine, which is almost a force of gravity at Time Inc., says it has hired a consultant, that's all, for a "special project".

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