Thursday, March 30, 2006

The big dogs muscle in with PMB results

Canadian titles have been shouldered aside for top spot in readership -- readers per copy (RPC), a measure of efficiency -- by two mammoth U.S. titles in the 2006 Print Measurement Bureau results released today. The topline readership report is available free online. The study is based on 25,165 interviews conducted over 24 months (October 2003 - September 2005).Top spot, with 23.7 readers per

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