Tuesday, January 24, 2006

Star to launch fashion extension

Whenever a newspaper wants to pump up business, it seems to play the magazine card. The Toronto Star will publish a skinny, new glossy, 6-times-a-year fashion section called Fashion Plus in March designed to cream off the lucrative cosmetics budgets of the fashion and women's service magazines. This was reported today in Media in Canada. According to group advertising director Cathy

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