Thursday, January 19, 2006

Hip moms and what drives Dad nuts

Today's Parent, the powerful franchise owned by Rogers, had better watch its back. St. Joseph Media has put serious resources behind the relaunch of Canadian Family -- a new staff, a new look and new, more aggressive, marketing. For instance, it has partnered with Sears Canada, offering a free, one-year sub to members of the Sears Family First affinity card program and will be putting on a big

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