Monday, April 25, 2005

When the page has something to teach

A new study by Starch and CNET Networks about effective online ads has found that they work best when they most resemble good print advertising. The study is based on surveys of participants in the CNet Network sites and Gamespot.com, largely made up of young male gamers, so it doesn't necessarily represent the views of the general internet user. Participants were asked to view several ads on a

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