Friday, April 15, 2005

More, better, higher, vitamin-enriched

"The mood is light, airy and refreshing. The tone is chatty, friendly and familiar."So says Chatelaine of its repositioning under new Editor Kim Pittaway, being launched with next month's issue. The Rogers release goes on..."Likened to an intimate relationship between girlfriends, Chatelaine's positioning is "woman to woman". And with this desire to connect more powerfully with Canadian women

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