Garbage in, garbage out

Unquestioning use of the data from the Federation of the International Periodical Press (FIPP) may lead to a good deal of misunderstanding. The current issue of World Magazine Trends states, for instance, that Canada has 1,000 consumer magazines and no business/trade magazines. In fact, Statscan data shows that there are more than 2,000 titles, of which about 600 are trades. So how seriously can