Rogers wireless subscribers offered free 3-month subs to Rogers magazines

The power of cross-promotion is well demonstrated by a current offering to Rogers wireless subscribers (i.e. people with Rogers cellphone plans) who are being offered a "customer appreciation gift" -- a free, three-month subscription to one of several Rogers publications, including Chatelaine, LouLou and Canadian Business. It will be interesting to know what kind of retention offer those

Maclean's department of the crashingly obvious...

Maclean's issue on newsstands December 4, names Barack Obama as the magazine's "Newsmaker of the Year".

Time Inc. consolidation means it will now largely serve Europe from New York

Time Inc. says it will continue to have a European editorial presence, based in London, but for all practical purposes, the company's consolidation means than the magazine will be produced in New York. (Michael Elliott, the editor of Time International, has been based in New York since 2006.) This follows the announcement of 600 redundancies, according to a report in PaidContent.org, based in

Zoomer magazine reports $402k loss on $1.7 million in revenue

ZoomerMedia Limited has announced that for the quarter ended September 30, 2008, the Company had revenue (including its magazine) of $2,539,172 and expenses of $3,214,022 with a net loss after tax of $674,850. These results are coincident with the launch of Zoomer magazine; the company says they are in line with the company's 2009 business plan.Data released for the publishing side indicate the

Canadian Architect magazine critical of choice, display of Venice Biennale exhibit

A commentary in Canadian Architect magazine is sharply critical of Canada's contribution this year to the Venice Biennale of Architecture. Writer Rodney LaTourelle is critical of the way the Canadian pavillion installation was displayed and the way in which this particular entry was chosen.(Called 41° to 66°: Architecture in Canada--Region, Culture, Tectonics, curated by Marco Polo and John

Thanksgiving march kicks off 100th year of Good Housekeeping seal of approval

If ever there was a magazine that nailed branding, it was Good Housekeeping, with its eponymous Seal of Approval, a term that has entered common parlance. Well, that little exercise in brand building and limited product guarantees for readers is about to turn 100 years old.To commemorate the milestone, says a company release, Good Housekeeping has redesigned the seal and will be showing it

250 exhibitors at Montreal mag, book and zine fair this weekend

There are 250 publishers, comic artists, magazine and small press exhibitors in both French and English at Expozine, Montreal’s annual small press, comic and zine fair, this Saturday and Sunday, 29th and 30th, from 12 p.m. to 6 p.m.Over the past 7 years it has become one of North America's largest book and magazine fairs; the admission-free event is held at 5035 St-Dominique (Église Saint-Enfant