Tuesday, April 3, 2007

Paton's YTV Whoa! spins off e-zine

YTV Whoa! magazine, the tween magazine put out by Paton Publishing (a subsidiary of Torstar's Metroland Media Group) has spun off an e-zine.Whoa! distributes 250,000 copies, four times a year through Pizza Hut restaurants, Indigo/Chapters and newsstands across Canada (plus 75,000 copies of a French version), according to a story in Media in Canada.An interactive sample of the e-zine can be seen

Canadian Geographic lays of 8 more staff; outsources customer service

More layoffs at Canadian Geographic. The word is that 8 people have been let go this week at the Ottawa-based magazine, six of them involved in the member services department which is now redundant with the announcement this week that fulfillment and member services will all be handled by Indas Limited. An earlier post detailed how Canadian Geographic's merchandise division had been shut down

Split between founders of Schizophrenia Digest and BP magazine

The partership between William J. McPhee, the founder and publisher of Fort Erie-based Schizophrenia Digest (SD) and the woman who sold the magazine and launched BP magazine, is at an end.In a release yesterday, it was announced that McPhee has taken over as President and CEO and will have sole responsibility for SD (both its Canadian and U.S. editions) and Joanne Doan will take over BP, U.S. and

Griffith-Greene named editor of Shameless

Shameless magazine has introduced Megan Griffith-Greene as the new editor. She will be taking over most editorial duties for Canada’s independent, alternative voice for teenage girls. She'll be further introduced at the launch of the spring issue at the NOW lounge in Toronto on Saturday, April 21 from 1-5. “We are thrilled to bring Megan on board,” say Shameless co-founders and co-editors Melinda

2 turns its couples makeover into web TV show

2: The Magazine for Couples, is celebrating its third anniversary by turning its popular couple makeover features into a web television show.In cooperation with Viral Media Group, the show will allow a behind-the-scenes view over nine episodes each quarter as a new couple gets their makeover. The debut series in conjunction with the magazine's spring issue is shot on location, including in

Monday, April 2, 2007

Ghostwriting for freelancers? A whole new meaning to "help wanted"

A freelancer advertises online for someone else, presumably another freelancer, to do their magazine writing work for them. Simple sub-contracting? This looks like something that would have been thought up by the writers of The Simpsons. The actual ad appeared on Craigslist and read, in part:I do the marketing and editing, you do the research and writing. I am an experienced and published

Canadian surfing magazine launched

A company better known for snow- and skateboard-related publications is launching what is said to be Canada's first surfing magazine. SBC Media Inc. of Toronto is to launch SBC Surf at first as a 172-page biannual, nominally published in Tofino, B.C.SBC, which has been around for 25 years, specializes in "action sports" and publishes Snowboard Canada, SBC Skateboard, SBC Wakeboard, Skier, SBC