Thursday, September 7, 2006
A world of troubles at Canadian Geographic
People in the business have always looked up to Canadian Geographic, as a robust mid-sized title in a country with few of them, as an excellent and prize-winning magazine and as a real publishing success story.Hence the dismay and puzzlement when, last Friday (September 1), seven people, including a couple of senior and longtime employees, were abruptly terminated Among them were Ian McKelvie,
So close, it could be In Touch with first place
In Touch magazine's goal in life is to become the number one newsstand title, and it looks like it is within casting distance, according to a story in Women's Wear Daily (WWD). The two celebrity titles that went toe-to-toe used to be People and US Weekly, but Bauer's In Touch has moved into second place and is breathing down People's neck, says the story."For example, the Aug. 21 issue saw In
Caroline Connell promoted to be Editor in Chief of Today's Parent
Caroline Connell has been promoted to Editor-in-Chief of the Today’s Parent Group effective September 18, 2006. The Today’s Parent Group includes Today’s Parent magazine, Todaysparent.com and the special editions—Today’s Parent Pregnancy & Birth, Today’s Parent Newborn and Today’s Parent Baby & Toddler magazines. (She replaces Linda Lewis, who moved to Transcontinental to edit More, its
Ryerson piles on to Maclean's
Ryerson University is the latest to refuse to cooperate with the Maclean's magazine university rankings. That brings the total schools to 23 (we're beginning to lose count), including most of the biggest universities in the country. Maclean's insists it will carry on, but it must be asked whether this is whistling in the dark and whether the study will have any credibility with the public when it
Murray Lewis to be editor of Good Times, relocated in Montreal
According to a post in mastheadonline (reg. requ'd) Murray Lewis, until recently the editor of Our Canada, the largely reader-written offshoot of Reader's Digest, is to be the editor of Good Times, the English language version of Le Bel Age which has been relocated to Montreal by its parent company, Transcontinental Media. The Toronto team which has been producing Good Times has been let go.
Wednesday, September 6, 2006
The lure of the golden west
CanWest Mediaworks has published an advertorial magazine that extols the virtues of the job-rich (or is that worker-poor?) western Canada, trying to lure Atlantic Canadians to move on out. A story on CBC.ca says that Move West, a 52-page insert in CanWest newspapers, contains ads for jobs ranging from oil patch engineer to coffee pourer, and stories about easterners who have moved west.Atlantic
Cool (and worthwhile) new subscription marketing ploy?
Whether it's primarily a circulation ploy or A Good Thing (they say it's both), I like the idea of US-based GOOD Magazine's fundraising drive / subscription offer: You gotta pay $20 for a subscription, but all of that money will go to the worthy cause you select.On the "Why are we doing this?" page, they point out that most magazines don't make money off paid circulation anyway, so why bother
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