It had to come, unfortunately

It had to come to this. Fairchild Publications, a unit of Conde Nast and the publishers of, among other titles, Women's Wear Daily, Jane, Details and Modern Bride is launching next week a magazine called Cookie which celebrates "the joys of parenthood", but is apparently a lifestyle magazine for parents, featuring goods designed for their children. Sort of Lucky and Cargo for kids, all rolled

Legend Of Zorro Q&A

Senior Editor Jeff Goldsmith interviews co-writers Alex Kurtzman and Roberto Orci.

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New math at Maclean's

Mastheadonline notes today that in one of his rare columns in the magazine, Maclean's Publisher Ken Whyte this week promises that the new, redesigned magazine will have, at minimum, 50% more stories and 5o% more text PLUS more photographs.Are there going to be more pages, which presupposes more ads? If so, where are all those ads coming from?If not, and the magazine continues to have roughly 45 -

Weekend magazines dwindling

A specialized sub-set of the magazine world is the weekend supplement to newspapers -- more common in U.S. papers than in Canada, but reminiscent of the long-gone Canadian and Weekend in Canadian papers. Those were said to be killed not only by demographic change and cost, but also by the end of the tobacco advertising that were their anchor.Now, even longtime Sunday papers in the U.S. are going

Peering across the digital divide

Joe Mandese, the editor of Media Post, writes in today's Media Digest Daily that not only are subscribers getting used to the idea of digital magazines but those who do subscribe that way are spending considerably less time with the print versions of those magazines.According to a study sponsored by BPA Worldwide, one of the major audit firms, the percentage of digital subscribers who also read

Trendwatch south of the border

For those who gauge the Canadian magazine industry by U.S. trends, it is interesting that in the month of October, U.S. magazines measured by the Publishers Information Bureau were down 2.1%, the third monthly decline in a row. But there were standout increases, too. This information from a more detailed report in Media Daily News.If there was ever evidence for short memories, the stunning

A prize worth winning

It should not be mistaken; The Walrus, even with its financial difficulties, strives to live up to its ambitions and stated mission. Consider the prize being offered for its 2006 writing contents for Canadian poets and writers. The entry fee is nominal, the benefits of winning quite exotic and alluring. This, from the website places for writers:The Walrus Magazine, together with Summer Literary