Product placement: view from the dark side

The Canadian Advertising Research Foundation (CARF) is having a breakfast and morning seminar at the Four Seasons Hotel in Toronto on October 26 on the topic "Product Placement: Is it Worth All the Hype?" For editors and publishers who want to know what advertisers and agency people are thinking (as who doesn't?) this might make an interesting opportunity, though you won't have any change from

The apocryphal guidelines

Real Media Riffs from Media Post (you can subscribe, free, here) reports that there were several clauses that did not make the cut when the American Society of Magazine Editors (ASME) drafted their just-released advertising guidelines:FAJARDO, PUERTO RICO - OCTOBER 18, 2005--The American Society of Magazine Editors has released revised guidelines for editors and publishers of consumer magazines.

Redrawing the "church and state" line

The American Society of Magazine Editors (ASME), basking in the warmth of the American Magazine Conference in the Puerto Rico sun, have unveiled a revised set of guidelines about advertising. It is something of a 10 Commandments, boiled down from a much longer document that used to be used.Like the old guidelines, however, the new ones call for anything that resembles editorial copy to be

People tops the Ad Age polls

People magazine has been named Magazine of the Year by industry bible Advertising Age. Since no magazines from anywhere other than the United States were considered, it is really the American Magazine of the Year.The Top 5 were as follows: People "For first anticipating, then foreshadowing and these days still flourishing amid a celebrity sector that's beginning to looke downright imperial in

Will there be aftershocks from Kraft move?

Many Canadian magazines, particularly in the women's service category, rely heavily on packaged goods advertising. So there are bound to be tremors caused by reports that Kraft Foods Inc. is restructuring its North American operations and having the company's Canadian business answer directly to its Illinois, U.S. headquarters. The move may have significant implications for pages and dollars.

The game's back, where's the magazine?

Leafs Nation, the magazine of the Maple Leafs hockey team fan club, was custom published until it was suspended when the season was suspended last year. Now that the teams are on the ice, is St. Joseph Media going to bring the magazine back? It was a pet project of Greg MacNeil, who has been gone from St. Joe's for a few months now. Perhaps enthusiasm for the project left the building with him.

A History of Violence Q&A

Senior Editor Jeff Goldsmith interviews screenwriter Josh Olson.

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