Tar-sands advertorial in Alternatives Journal: Is it dialogue? or is it blurring the lines?

Recent issues of Alternatives Journal, the Waterloo-based environmental magazine, have contained the unusual and, frankly, unexpected: two-page spread advertorials for Suncor Energy.Readers and contributors have apparently been weighing in on the appropriateness of this and it is commented upon in the September/October issue in both the editor's letter and in a feature by Stephen Bocking, a