More magazine apps not necessarily better

Perhaps this is a cautionary tale for publishers who are keen on app delivery of their magazines' content to them new-fangled tablets. Research by GfK MRI of 3,000 adult tablet owners found that the more apps downloaded, the less likely they are to be used. 95% of consumers who downloaded fewer than 10 apps used them regularly; only 16% of users with 20 or more apps do so. 66% of the apps