Evan Hansen of Wired.com says the core product is community, not content

Evan Hansen, the editor-in-chief of Wired.com, was the marquee speaker late Tuesday afternoon as the kickoff for MagNet 2011 magazine industry conference in Toronto. For a flavour of the event, see the liveblog done by Graham F. Scott of This Magazine, with Chantal Braganza. It was interesting that Hansen said there is almost no overlap (5%) between Wired magazine's print content and the original