Tuesday, March 2, 2010

Something to aspire to: George Lois's '60s Esquire covers

Last week New York magazine published a story and a slideshow that featured iconic art director George Lois talking about his 12 favourite Esquire covers and how they came to be. It is well worth a view and something to aspire to in terms of creative juice, guts, luck and the patronage of an editor who knew good stuff when he saw it. This was in spite of the hell it was going to raise (in fact,

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