Total Canadian ROP pages, measured by LNA, down 9.2% for 2008

The latest Leading National Advertisers (LNA) data essentially confirms what publishers of mainstream magazines have felt in their bones and seen on their monthly tallies -- ad pages and dollars are down. According to data in a story published by Masthead, total ROP pages were down 9.2% for the year, following a fourth quarter decline of 15.7%.(LNA dollar figures are based on a varying list of