Rogers Publishing to launch competitive 50+ site called EverBetter

Rogers Publishing will be going head-to-head with ZoomerMedia starting in April, with the launch of a new site called EverBetter.ca targetting the 50+ segment. According to a story in Media in Canada, the site's content will use material from other Rogers properties -- both print and web. "It's just natural to go after that demographic, because they're the largest demographic in Canada right now,