More magazine launch said a good example of focussing on boomers

More magazine in Canada, the franchise title for women over 40, published by Transcontinental Media in partnership with Meredith Corporation, was given as a standout example of the power of marketing to baby boomers in an article in the Saturday Financial Post section of the National Post.Lina Ko, a partner in National Public Relations and its aptly named Baby Boomer Marketing Division says: "I