Magazines are key influencers in online purchasing, study says

Magazines are leaders in influencing online purchasing, according to a study reported recently in the U.K. The study, released by the Periodical Publishers Association during Magazine Week in the UK involved interviews with 3,045 adults aged 16-64, with the fieldwork done throughout August by the research firm BMRB. The survey found that 70 per cent of online searches were prompted by offline