Hard times turns lad mag into Stuff-ing for Maxim

Like many trends, the trajectory growth of "lads" mags aimed at the young male audience has been steep going up and appears to be steep coming down. A rumour has been reported in Mediaweek that Stuff magazine is essentially to disappear, absorbed as a special section entitled Stuff for Men into its stablemate Maxim (October to be Stuff's last issue). The closure would bring the troubles in the