Half of time online spent reading content, study says

A study over four years by Neilsen/NetRatings found that most of people's time online is spent on reading news and entertainment content, according to a Reuters story. This is both good news for traditional magazines of this ilk, given that most of them have, or are now developing, robust online offerings. The study found thatviewing content accounts for 47 percent of time spent online in 2007,