U.S. ad spending down 0.3% in first quarter

Total U.S. ad spending declined by about 0.3% in the first quarter of 2007, according to TNS Media Intelligence release, reported in MediaDaily News. The top 10 advertisers reduced spending by 8%.TNS MI President-CEO Steven Fredericks attributed some of the fall-off to comparisons with a Winter Olympics inflated ad marketplace during the first quarter of 2006, but acknowledged that "core growth