Taking a summer plunge on digi-mags at Time Inc.

"It's just a nice, fun bonus that we're offering our consumer." -- Time Inc. group publisher Paul Caine, referring to the digital online "one-shot test" edition of People magazine. A story in Ad Age says that Time Inc. executives are keeping expectations low about the test because no one knows how well such digital initiatives will do. (A lot of people working for the corporation are wondering,